Video SEO
YouTube is the second-largest search engine in the world, and Google is increasingly showing video results in standard search. If you’re creating video content, we make sure it gets found. If you’re not, we’ll show you why you’re leaving money on the table.
Trusted by businesses since 2010 | 5.0 Google rating | 100+ projects completed
The Video Opportunity
Google now shows video results in over 25% of search queries. Video carousels, featured snippets with video, YouTube results embedded in Google search – video content has more visibility than ever before.
For businesses, this means there’s an entire channel of search visibility that most of your competitors are ignoring. A well-optimized video can rank on both YouTube and Google simultaneously, essentially giving you two shots at capturing the same searcher.
But just uploading a video and hoping for the best doesn’t work. Video SEO requires the same strategic approach as traditional SEO – keyword research, optimization, and distribution.
What’s Included
Complete channel setup and optimization – about section, branding, playlists, and channel keywords. The foundation for YouTube visibility.
YouTube has its own search algorithm. We identify the keywords people search for on YouTube specifically, which often differ from Google search terms.
Every video gets keyword-optimized metadata that tells both YouTube and Google exactly what your content is about and who should see it.
Structured data that helps Google display your videos as rich results in standard search – with thumbnails, durations, and descriptions that drive clicks.
Your thumbnail is your video’s first impression. We help create thumbnails that stand out in search results and drive higher click-through rates.
Your video shouldn’t live in one place. We build a distribution strategy across YouTube, your website, social platforms, and Google Business Profile.
Have videos that aren’t getting views?
The Strategy
The real power of video SEO is double visibility. A properly optimized video can rank on YouTube’s search results while also appearing in Google’s video carousel, featured snippets, and standard search results.
We optimize for both platforms because they use different ranking factors. YouTube prioritizes watch time, engagement, and channel authority. Google prioritizes relevance, schema markup, and page context. Our approach covers both.
YouTube Optimization
YouTube is the second-largest search engine in the world, and it has its own ranking algorithm separate from Google’s. Ranking on YouTube requires a different approach – one focused on watch time, engagement, click-through rates, and channel authority.
Our YouTube SEO services cover everything from channel setup and branding to individual video optimization. We research YouTube-specific keywords (which often differ from Google search terms), craft titles and descriptions that drive clicks, and build a publishing strategy that grows your channel’s authority over time.
The real power play is ranking on both YouTube AND Google for the same search query. A properly optimized video can appear in YouTube search results, Google’s video carousel, and even featured snippets – giving you three shots at capturing the same searcher.
Local Video Strategy
Video is one of the most underused tools in local marketing. While your competitors are fighting over the same text-based keywords, a well-optimized video can leapfrog them in search results and capture attention in ways text can’t.
Local businesses across every industry are seeing results with video SEO. A roofer creating “how to spot roof damage” videos ranks for keywords they’d never capture with a blog post alone. A family law attorney answering common divorce questions on video builds trust before a prospect ever picks up the phone. A restaurant showcasing their kitchen and chef ranks in Google’s video results for local dining searches.
The searches are already happening. The question is whether your business is showing up with video content – or leaving that visibility to competitors who are.
What Video SEO Delivers
Results vary by market, content quality, and publishing consistency.
Common Questions
Video SEO is the process of optimizing video content so it ranks higher in YouTube search results and appears in Google’s video carousel, featured snippets, and standard search results. It includes keyword research, metadata optimization, schema markup, thumbnail design, and distribution strategy.
Yes. Google regularly shows video results in standard search – through the video carousel, featured snippets, and sometimes as standalone results. With proper video schema markup on your website and optimized YouTube metadata, your videos can rank on both platforms simultaneously.
Indirectly, yes. YouTube videos frequently appear in Google search results. Embedding optimized videos on your website pages can increase dwell time and engagement, which are positive signals for Google. And a strong YouTube presence builds brand authority that benefits your overall SEO.
YouTube rankings can move faster than Google rankings. A well-optimized video on a low-competition topic can rank within days. For more competitive terms, expect 2-4 weeks for YouTube and 1-3 months for Google video results. Consistency matters – channels that publish regularly build authority faster.
Both. Upload to YouTube for discoverability and search visibility on the world’s second-largest search engine. Then embed the YouTube video on relevant pages of your website with video schema markup. This gives you visibility on both platforms and boosts your website’s engagement metrics.
Explore Our Services
Whether you have existing videos that need optimization or you’re starting from scratch, we’ll build a video SEO strategy that drives real visibility.