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Local search engine optimization (SEO) is an essential strategy in SEO for enhancing your company’s local search presence. If you improve your website’s search performance, your target audience will have an easier time finding your business when searching for similar items and services. That is why local search engine optimization is so effective.
When it comes to local search engine optimization, most businesses fail miserably. Not due to a lack of funds but rather a preliminary plan. Therefore, to be effective with local SEO marketing, you will require more than a local SEO agency or the top local SEO service providers.
We’ll examine some local SEO statistics to assist you in establishing a strategy. Then, to aid you in achieving success with your local SEO campaign, we’ve assembled some eye-opening data and trends for local SEO in 2022.
Local Search Statistics
Did you realize that by improving your local SEO strategy correctly, you might potentially save money? However, to deploy the most effective tactics, you must first understand how your target audience behaves. Consider the following numbers to get you started.
• 90% of consumers have used the internet to do a local business search (BrightLocal, 2020).
Consumers are increasingly reliant on search engines and the internet to learn about local companies.
According to a recent survey on local search engine optimization, 82% of shoppers read online reviews before completing a local search (BrightLocal, 2020).
Because they are perceived as personal recommendations, online reviews are more trusted than any other source of information on the internet.
According to studies, the average consumer spends 13 minutes and 45 seconds reading online reviews before making a purchasing decision. (BrightLocal, 2020).
Customer evaluations are no exception. The opinions of others influence customer evaluations. According to the local SEO statistics 2021 displayed above, consumers use online reviews to discover more about a business. In other words, people do not simply read what is placed in front of them; they actively seek it out. This is why it is critical to have a clean internet slate.
Google My Business statistics
GMB, renamed Google Business Profile, is a critical component of any local marketing strategy. If you want to maximize your local exposure, your GMB profile is a must-have. To get the most out of the program, though, you must be familiar with how its functions work. However, what if you remain undecided? To assist you, we’ve prepared some Google My Business statistics.
Additionally, you can consult our Google My Business statistics compilation if you require assistance optimizing your GMB profile.
• The Google My Business (GMB) entries for more than half of small companies in the United States have not yet been claimed. (LSA Insider, 2017).
According to LSA Insider’s Google My Business statistics, most businesses have yet to claim their Google Business Profiles or GMB listings. Local companies should spend some time claiming their business listings.
Why? Simply because it is brimming with relevant information that anyone considering doing business with you will want to know.
Customers should be able to locate your business’s address, phone number, directions, and hours of operation.
Customers will purchase at your store and hire your services more frequently if you make their life easier.
Google Maps is used by 86 percent of people to find a place of business. (Backlinko, 2020).
Google Maps is one of the most valuable tools for establishing your exact location today. Why are so many individuals using it to research businesses they intend to visit?
Due to its ease of access. Alternatively, users would be directed to a blank page if they had not yet claimed your business profile.
Google may cache false information to cause even more long-lasting damage and a negative public opinion of your brand.
• From January to July 2020, businesses increased their call volume by 61% due to their Google My Business presence (Small Business Trends, 2020).
Between January and July 2020, Small Company Trends estimates that companies will receive a 61 percent increase in phone calls from their business listings. Numerous businesses were forced to close their doors due to economic conditions.
Concerned customers contacting to check on the status of their favorite establishments’ hours or policies increased significantly during the pandemic’s peak. This is an excellent example of effective local SEO.
Local SEO Statistics for Mobile Users
Globally, the number of people who own mobile devices continues to grow. As a result, a rising number of clients will conduct mobile searches for your organization. Consider the following mobile SEO statistics to assist you with your local strategy.
• Local search on mobile devices is used by more than half (52.94 percent) of all internet users worldwide (StatCounter, 2021).
Over 30% of all mobile searches are location-based, indicating that consumers increasingly depend on mobile devices to learn about local businesses. In addition, local store hours searches account for 54% of these queries.
Mobile devices account for most “near me” queries (Google, 2016).
With over 5.27 billion mobile phone users globally, it’s unsurprising that most local searches occur on mobile devices. For example, between 2017 and 2019, the number of searches for “where to buy [items] near me” ” local [service] near me” and “store open near me” increased by 200 percent and 250 percent, respectively.
Regarding mobile websites, 67 percent of smartphone users are more likely to purchase from companies that have optimized their mobile websites for location. (Google, 2020).
Smartphone users conduct more than 97 billion local searches per month. Even a small number of these searches can significantly influence your business. The first step toward making this work is to have a mobile-friendly website.
• 76% of those who use their smartphones to seek local businesses do it within a single day, according to a recent survey. (Google, 2020).
It is conceivable that these local SEO statistics can assist you in determining whether local SEO is worth your time and money.
According to a recent survey, the information they obtain on the internet compels 76 percent of mobile searchers to visit a store and call for a service due to their findings.
Furthermore, over two-thirds of these searches result in a purchase.
Factors Affecting Google’s 3-Pack Ranking
The Google Local Pack and your Google Business Profile (previously known as GMB profile) work together to help your business become more accessible to your target audience by increasing its visibility in search results. While you’re working on optimizing your profile for the local 3-Pack, keep an eye on these Google My Business metrics.
93% of the time, the Google 3-Pack appears at the top of the page (SEOClarity, 2015).
Google shows the most relevant results for queries with local intent in the form of three grouped results. These results display at the top of the page in 93 percent of all Google searches, providing maximum exposure for your business.
Businesses made at least one hundred percent more clicks in the Local 3-Pack (MomentFeed, 2021).
Optimizing your Google My Business page boosts your chances of appearing in Google’s “3-Pack” for specific search results. Users believe these results to be the most relevant or Google’s top picks. As a result, adding your company to Google My Business can result in a 100 percent increase in traffic.
• The Local Pack companies had the second-highest engagement rate (123 percent) (MomentFeed, 2021).
The entry that receives the most clicks for organic results is always at the top of the list. However, according to Google My Business statistics, the local “3-Pack” does not work this way.
MomentFeed researched and discovered that the second position garnered 123 percent more clicks than organic search results, while the third and first positions received 112 percent and 104 percent, respectively.
75% of users never go beyond the first page of search results to find what they’re looking for (HubSpot, 2020).
According to these local SEO statistics, searchers tend to believe what they see on the first page of search results. But, in actuality, only around three-quarters of all clicks go beyond the page’s first three organic search results. What’s more perplexing is that organic and sponsored search results are less trustworthy than 3-Pack listings.
Local SEO Trends
Keep an eye on developing trends to stay ahead of the curve and ensure your business’s long-term success. Having a sense of what to anticipate will assist you in creating a long-term strategy that will benefit your business. This section will discuss a few local SEO trends that could impact your business in the near future.
1. The number of zero-click searches has increased.
When a user does not have to click on any links to obtain information, this is referred to as “zero-click” searching. When the 3-Pack and local SEO trends are considered, it is estimated that more than half of these queries will result in zero clicks. Therefore, as demonstrated here, local SEO is crucial for capturing search intent.
2. Voice search is the future wave for local search engine optimization.
According to BrightLocal’s Local SEO figures for 2021, up to 75% of consumers who own smart speakers use them to do local searches. However, getting your website to rank highly in these types of inquiries might be challenging.
Due to people’s natural way, voice search terms are often longer. Optimizing your website for local voice searches requires a grasp of how voice search works and how these searches are conducted. Local SEO services can assist you in developing the optimal strategy for your business.
3. The intention is to receive additional attention.
It’s been a few years since Google made its most significant algorithm change, shifting the emphasis away from actual terms and toward search intent. As a result, we can narrow down the results to those most closely relevant to your query by assessing the search’s intent.
For example, Google considers inquiries such as “the best roofer” or “the freshest fish” to indicate a desire to purchase and hence returns location-based results. So while optimizing your Google My Business listing, make sure to keep it current with any new information, and you’ll be well on your way to obtaining top local SEO rankings in no time at all.
Conclusion
Previously, location-based searches were only available to visitors or people who had recently migrated to a new location. This is no longer the case, however. Individuals increasingly rely on local Google searches to obtain critical information about surrounding businesses.
A successful local SEO campaign unlocks a plethora of new business opportunities, transforming your local listing into an effective growth tool. And now that you’ve gained access to our 2022 local SEO statistics compilation, you’re one step closer to attaining your goal.
Businesses can use our local SEO metrics 2022 list as a guide to help them boost their internet presence in a community-oriented environment. However, this is easier said than done. Our local SEO agency is here to assist if you’re interested in utilizing our local SEO statistics 2022 guide but aren’t sure where to begin.
Are You On Page 1 is a local SEO agency specializing in increasing your area’s visibility through local SEO services. By getting access to a steady supply of customers, you can lower your local SEO expenditures and boost your company’s revenue.
As a local search engine optimization provider, we are here to help your business succeed in the most competitive markets. Place your local SEO efforts in the hands of our local SEO company and watch them soar. The best way to get in touch with us is to Call Us or fill out this contact form.
