
Local SEO 2026: What Actually Matters (And What Doesn’t)
If you’re a local business owner (or agency) trying to figure out what still actually works in local SEO in 2026, you’re not alone. Google keeps changing the rules, AI Overviews are stealing clicks, and every week there’s a new “hack” on TikTok. This post cuts through the noise. Here’s what really moves the needle in Google’s local results right now for businesses like personal injury lawyers in Boston, roofers in Lowell, plumbers in Woburn, and every other local service business that needs the phone to ring. 1. Your Primary Google Business Profile Category This is still the top factor








