Online reviews for local businesses have become more important than ever. Found everywhere across every industry, they are highly trusted and can significantly impact your business. Don’t take our word for it; consider this: Over 50% of customers say they will only buy from businesses that have online reviews and a minimum overall review rating of 4 stars. 70% of consumers are more likely to give a local business a shot if there are positive reviews. Think of online reviews as the modern-day word-of-mouth, which small businesses relied on for success years ago. The same is true today; people are
How many times have you gone to a website to learn search engine optimization (SEO) tips only to be overwhelmed by the way it is written? You think to yourself ‟Like real people, I’m not a professor”. Never mind the fact that you need a coder just to implement it. There are several resources where you can learn advanced SEO and improving your website but to keep it simple, efficient, and actionable let’s start with what is the best of the basic SEO strategies to rock your website. What you will find below are 11 of the must-do, actionable, and
You may not realize this but Google uses 200 elements in deciding which web-pages to present in their search results when a user searches for a particular term/phrase. Now unless you are on Google’s payroll and are on the team that develops those elements into their algorithms, you are not going to know what exactly these are. Nevertheless, some Search Engine Optimization (SEO) experts have conducted in-depth research and offered their insights and findings on these factors. Consequently, we now have a roughly clear idea of what transpires. Out of the 200 factors, I have highlighted 17 leading indicators that are most
We all know that content is king, so do you know how and where to start. Most of us cringe when thinking out a plan for our landing pages and blog content (yes it is a daunting task), So what I do is take it step-by-step, Trust me it’s easier than you think. Ok the first thing we are going to do is find the right Keywords. By using basic research and our common sense we are going to find the perfect keywords to make our content pop! Let’s Start by Looking Inside Google itself The foundation of your keyword
The rankings of search engines are important. If you own and operate an online business, then you know exactly how important it is to sustain a high search ranking. When people look for information online, they tend to first turn to search engines like Bing or Google. This is why if your website does not appear at the top of search results, then your website will not generate traffic from visitors. This means that you will not be able to sell any services or local products. Also, remember that it can take time. Due to this, you have to make
Backlinks form an important part of SEO. By focusing on this aspect, you will be making your journey to the top more feasible. A backlink basically refers to featuring the link to your website on another site. The more backlinks you have, the better chances your site has of attaining a higher ranking. Google considers backlinks to be an indicator of your website being important. Backlinks also lead to an increase in traffic.