We all know that content is king, so do you know how and where to start.
Most of us cringe when thinking out a plan for our landing pages and blog content (yes it is a daunting task), So what I do is take it step-by-step, Trust me it’s easier than you think.
Ok the first thing we are going to do is find the right Keywords. By using basic research and our common sense we are going to find the perfect keywords to make our content pop!
Let’s Start by Looking Inside Google itself
The foundation of your keyword search will be looking at your business’s products/services and brainstorming a list of Keywords that you believe your customers use to associate with your company.
An example would be, a computer repair shop would obviously start with “computer repair” (We’re on a roll, lol) going even deeper to “computer repair near me” “laptop repair” “computer tune-up” or maybe virus removal on my computer.
The first and most important step is to look at your business and create this list regardless of where it ranks now or its potential and traffic from looking at Analytics.
Now Let’s Try Using Google Word Suggestions
When you are typing a search into Google, automatically Google will bring up suggestions it thinks are related to what you are searching for. In some cases this feature is an advantage.
This feature is offered by Google based on prior searches made by other people’s search actions. Suggestions presented should be noted as they relate to your business, jotting down all that you can use in your content.
Next we’ll look at Google’s Related Keywords
Use Google’s related searches to find even more suggestions for keywords to use. If you sell canoes, enter that keyword into Google’s search bar then scroll to the very bottom of the page. You’ll find a box titled Searches related to “canoes” with 8 suggestions.
Google’s suggestions include “fishing canoes,” “lightweight canoes,” and “canoe reviews.” and 5 others as of writing this article. I don’t know about you but I think those are 3 good ideas for 3 different blog post! Again, you’re using Google’s suggestions to key in on the most popular keywords that people have already searched for.
long-tail keywords in this case…
Putting Great Effort into your Long-Tail Keywords
Understanding the basic concepts of long-tail keywords while doing your keyword research. Long tail keywords are groups of 3 or more words that make up a group or phrase that are a generally more specific and detailed. Consumers using long-tail keywords are deeper in the buying stages.
For an example, someone might be searching for “Lenovo Laptop,” curious about the new model, they may look for basic information, or simply research the Laptop’s history. Moreover, if someone searches for “2016 Lenovo Laptop sale price,” they’re possibly considering a purchase now. To target motivated buyers you must Identify and locate long-tail keywords which will in-turn help you in sales.
More times than not the most efficient long-tail keywords to use are your service + “in (town or city).” Back to our Computer Repair example, if the person searching was in Boston MA the most likely long-tail would be “Computer Repair Boston, MA.” Genius right?
Using Research Sources is the best way to Gauging a Keyword
Truth being told, not all keywords are created equal. Some are super competitive in which major brands are dominating. Honestly, you have a better chance winning your local lottery than ranking with these keywords. A car dealership in Boston, MA has minimal chance of breaking page 1 for the term “Ford F-150” but possible have a much better chance ranking with “trucks for sale in Boston.” Get the idea?
The most challenging task can be determining which keyword is best to use. If you have the luxury of owning Long-Tail Pro, Market Samurai, SemRush or keywordtool.io Then you have what you need to find golden keywords but for the rest of us, I suggest using Google’s Keyword Planner, Google Trends, Microsoft Bing Ad Intelligence, Oodle Suggest and this one has a funny name Keyword Shitter lol. You can use Wordtracker’s Keyword Demand to gauge the opportunity for each keyword.
The key (pun intended) is to find keywords that have low competition and high search volumes.
What you should Expect from an SEO Company
Are you looking to work with an SEO company? Expect nothing less than help with keyword research, on page SEO, off page SEO, analytics reporting, and much more.
Contact “Are You On Page 1” today to learn more about what we can offer your company on taking page 1 rankings that you deserve.