Last updated: July 25th 2016
According to a recent study, search remains to be one of the most mature fields in digital marketing, and competitors are increasingly fighting for a greater share in this highly profitable market. Of course this is not overly surprising, considering that there is immense business potential and numerous opportunities in digital marketing. This is quite evident in the large numbers of people owning smartphones, laptops, notebooks and tablets.
For any Boston-based business that really wants to leverage the power of search in digital marketing, it pays to seriously consider Search Engine Optimization (SEO) to gain more exposure online. However, between answering business calls, improving your services or products and refilling the coffeemaker, you may find it impossible to handle your business’s SEO needs. As a result, it makes perfect sense for any business in Boston to hire a Boston SEO Specialist to handle the aspects of the business’s digital marketing strategy for a number of reasons.
#1: Save Time
As a business owner, you often find that there is no adequate time for you or your employees to learn the finer details and strategies involved in SEO. Assess what you consider to be your main talents as well as the talents of your workforce. If you find that SEO is not on the list of things that you will come up with, it means that your time and that of your team is perhaps better invested in performing activities that fall within their skill set and experience.
The fact that you are new to Search Engine Optimization means that you can spend months or years in order to fully and effectively learn how to analyze a website. However, a SEO expert can do it within a much shorter period and do it more proficiently to ensure that you achieve the results you need for your business to grow. Therefore, outsourcing the services to a professional Search Engine expert will help you save a lot of time and give you an opportunity to deal with matters that you are more skilled and experienced at.
#2: Expertise and Knowledge
Another way that hiring a Boston SEO expert can boost your business is that the professional is proficient and has expertise and knowledge to employ the best practices in coding and optimizing your website’s structure. The expert will analyze the performance of your website and conduct advanced keyword search on the things users in your industry are searching. Additionally, the Search Engine Optimization expert will evaluate your competitors’ strategies to figure out what are their key success factors, offer advice on what additional content might be needed and create a plan for developing the content strategy as well as the search engine-friendly content that you need.
#3: Stay Updated Constantly
Most search engines often update their search algorithm on a frequent basis. This makes it relatively hard for a busy marketing manager to concentrate on keeping an eye on and implement changes in a timely fashion. For instance, whenever a search engine releases a new mobile search update, it is only those who already have their websites prepared who will enjoy a ranking boost in mobile search. On the other hand, those who have less prepared sites will only witness their mobile web traffic decrease. Nonetheless, a Boston SEO expert will go to great lengths to make sure he knows exactly when new updates are due for release and to make sure that the necessary changes are implemented in time for the new updates’ release.
#4: Enjoy Cost Effective and Efficient Operations
Of course you can decide to spend a significant amount of your marketing budget on optimizing your site for organic search. But unless you have an adequate level of expertise in the field, you could as well be wasting your marketing funds. SEO must be done as a continuous and consistent process; otherwise it will not be cost-effective. A professional and experienced Boston SEO consultant will treat each page on your site content like a separate campaign and optimize it to target potential customers in various stages of the purchasing cycle. By providing you with value-driven on-page SEO along with strategic link generation and offsite optimization, the Search Engine Optimization service can help to create an online profile that will appear natural to major search engines.
#5: Avoid Being Blacklisted by Search Engines
Businesses usually feel stuck and employ shortcuts in their SEO in order to gain the rankings they require. However, these shortcuts often work temporarily because major reputable search engines don’t like to be cheated and they will eventually blacklist websites that use such bogus methods. These shady practices are known as black hat SEO and some common examples include invisible text, keyword stuffing, as well as spamming and doorway pages. Hiring a Boston SEO expert who understands how to avoid black hat methods will enable you to achieve high rankings naturally and conform to vital policies and rules. Whether it’s intentional or unintentional, if you decide to do your SEO for yourself, you run the risk of accidentally employing black hat SEO techniques and suffering the unfortunate outcomes.
#6: Get Reports that are easy to Digest
It is important to produce and interpret reports about the performance of SEO activities. This will enable you to conduct meaningful evaluations on whether your efforts are paying off in terms of your business goals. It also helps you to determine the significance of your marketing efforts on operations as well as identify threats and opportunities from your competition. A good Boston Search Engine Optimization expert is well-aware of the importance of the statistics contained in the reports and can transform them into useful business intelligence and insights that you can easily understand.
In the end, hiring a qualified and reputable Boston search engine marketer can help your business achieve its business goals in several ways. To begin with, it will help you to save time and money. It will also help you to ensure that your website stays updated on a constant basis. Additionally, hiring a Boston SEO expert will help to ensure that you avoid risks that originate from underhand SEO techniques. Lastly, it will ensure that you get reports that contain vital business and industry insights that are easy to understand.