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Domain

A domain is an identification string (example: www.yoursite.com) that defines a realm of administrative authority or control within the Internet. Search engine rank positions are favored to websites with lengthier registrations because it shows commitment. Also See Our Boston SEO Expert Page.

SERP

The page that you are sent to after you run a query in a search engine. It typically has 10 results on it, but this may vary depending on the query and search engine in question. Also See Our Manchester NH Internet Marketing Page.

Ranking Factor

One element of how a search engine determines where to rank a certain page, such as the number of inbound links to a page or the contents of the title tag on that page. Also See Our Nashua NH Online Marketing Page.

The Fold

The “fold” is the point on your website where the page gets cut off by the bottom of a user’s monitor or browser window. Anything below the fold can be scrolled to, but isn’t seen right away. Search engines place some priority on content above the fold, since it will be seen right away by new visitors. Having too many ads above the fold can be seen as a negative issue, too. (See Panda). Also See Our RALEIGH NC Digital Marketing Page.

Canonical URL

The canonical URL is the best address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Also See Our Boston SEO Company Page.

Long Tail Keyword

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a bit counter-intuitive, at first, but they can be extremely valuable if you know how to utilize them. Also See Our 17 Top Search Engine Ranking Factors in 2016 Post.

SEO Philosophy

The only way to improve your search results is to proactively create content about yourself that's relevant to people and search engines. Anything that attempts to automate or shortcut this process can get you banned from results and hurt your online reputation.
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Our Services

Customers in your neighborhood are looking for your local business online, but will they be able to find you?
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SEO FACTS

Over 76% of users like to use the web to find out about new products.

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75% of users never scroll past the first page of search results

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93% of online experiences begin with a search engine

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The top 5 results get 75% of the clicks

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91% of US Internet users search every month

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